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Marketing (Top-Up) BA (Hons)

Build on your existing marketing knowledge and gain the skills to create impactful strategies, drive brand growth, and excel in both traditional and digital marketing.

Key information

UCAS code:

N502

Typical offer:

Relevant HE study leading to a Level 5 qualification.

See full entry requirements
Study mode and duration
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Course information

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Overview

Refine your marketing knowledge and strengthen your skills in both traditional and digital marketing with this BA (Hons) Marketing Top-Up degree.

Learn how to connect with customers, build strong brands, and create effective marketing strategies. Gain hands-on experience, network with industry experts, and apply your learning to real-world projects, while learning how to promote ethical consumption and sustainable practices.

When you finish, you’ll be ready to take on marketing positions across a variety of sectors, from agencies and PR firms to e-commerce and non-profits.

This is a new course and we're finalising the detailed information for this page. 

Contact information

Admissions

+44 (0) 23 9284 5566

Contact Admissions

Entry requirements

BA (Hons) Marketing (Top-Up) entry requirements

Typical offers

  • Relevant HE study leading to a Level 5 qualification, for example an appropriate HND, foundation degree or Advanced Diploma, or 240 credits from year 1 and year 2 of an undergraduate degree (BA/BSc), in a relevant subject.

You may need to have studied specific subjects or GCSEs - .

English language requirements

  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

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We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

We look at more than just your grades

While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.

Modules

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.

What you’ll study

Core modules

  • Contemporary Issues in Product and Service Development – 20 credits
  • Digital Marketing Strategy – 20 credits
  • Strategic Marketing in a Global Environment – 20 credits
  • Transformative Marketing – 20 credits

Optional modules

  • Business Consultancy Project – 20 credits
  • Business to Business Marketing – 20 credits
  • Dissertation – 40 credits

Changes to course content

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.

Course costs and funding

Tuition fees

  • UK, Channel Islands and Isle of Man students â€“ £9,535 a year (may be subject to annual increase)
  • EU students â€“ £9,535 a year (including Transition Scholarship â€“ (may be subject to annual increase)
  • International students â€“ £16,200 a year (subject to annual increase)

Apply

Ready to apply?

To start this course in 2025, apply through UCAS. You'll need:

  • the UCAS course code – N502
  • our institution code – P80

If you'd prefer to apply directly, use our .

You can also sign up to an Open Day to:

  • Tour our campus, facilities and halls of residence
  • Speak with lecturers and chat with our students 
  • Get information about where to live, how to fund your studies and which clubs and societies to join

If you're new to the application process, read our guide on applying for an undergraduate course.

Admissions terms and conditions

When you accept an offer to study at the ºÚÁÏÈë¿Ú, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.

Finalising this course

All our courses go through a rigorous approval process to make sure they’re of the highest quality. This includes a review by a panel of experts, made up of academic staff and an external academic or professional with specialist knowledge.

This course is in the final stages of this process and is open for applications. If any details of the course or its approval status change after you apply, we’ll let you know as soon as possible and will be here to discuss your options with you.