Extended Reality: The Future of Culture, Services and Business - Logo with introduction title

Pippa Bostock and Alex Counsell takes us through the exciting world of the University’s Centre for Creative and Immersive Extended Reality.

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Extended Reality: The Future of Culture, Services and Business

If you thought VR was just for computer games, then think again!

A groundbreaking new centre here at the ºÚÁÏÈë¿Ú is helping businesses and organisations from every sector transform the way they work.

From defence training to medicine, construction and even curing spider phobias, the University’s Centre for Creative and Immersive Extended Reality (CCIXR) is enabling more people to embrace exciting technology and inspiring the next generation of talent.

Pippa Bostock is the Business Director at the Centre. In this episode of Life Solved, she explains how students working at the centre are referred to as ‘unicorns’ for their rare and sought-after skills in designing the engines behind simulations. What’s more, she shares exciting stories of how they’ve been working with museums and cultural organisations to present information in new and exciting ways for museum goers. 

Alex Counsell’s lifelong passion for technology has seen him overseeing the technical side of developing virtual reality, augmented reality and mixed reality programmes here. If you’re not sure what those terms mean, all is explained in the podcast. 

Alex has worked with creative partners in theatre as well as an organisation training journalists and first responders in emergency situations. He says we should all get ready for this kind of tech to be a part of daily life very soon.

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